
 - creatique - clever is better 
- Clever is Better - For solving problems. Developing strategy. Coming up with new ideas. Driving growth. - Most of your success in R&D, product development, marketing or management relies on being clever. - Because the world moves way too fast for breakthrough innovation every day. - Clever is faster, less expensive. - It’s doing something different with what you have. - Clever gets things done. - It's innovative in its own way. - Clever is Better 
 - I'm Better at Clever - and can help you..... - Extensive background in business and marketing consulting 
 Strong writer, analyst, idea generator, concept developer, storyteller, communicator- Expertise across markets: personal care, beauty products, health care, home care, food, beverages, fragrance, flavors, DIY products, automotive and others 
 - Primary Focus - cleverness, strategy, branding, idea generation, concept development, market & competitive analysis, gap & opportunity analysis, trend analysis, R&D commercialization & facilitation 
- Selected Clients - PepsiCo • Frito Lay • Cadbury • McDonald’s • Procter & Gamble • Unilever • Colgate-Palmolive • Estee Lauder • L’Oreal • SC Johnson • Reckitt Benckiser • Dial • Limited Brands • Stihl • Benjamin Moore • GSK • Diageo • Philips • BMW • - Symrise • Takasago • Firmenich • IFF 
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